Find how SEO strategies can help small business to increase traffic and increase ROI. Follow this simple and easy steps and get closer to ranking number 1 on Google.
Best SEO Strategies for Small Business
Small businesses are now more aware of the essential need to implement search engine optimisation (SEO) to help them rank and convert better. For business owners SEO can be a puzzle. With so much information online one can be lost and misled.
What is SEO?
SEO is an abbreviation for Search Engine Optimisation, it involves the various process of helping a website rank on the first page of search engines to get will attract online users to click on your website in order to gain organic traffic. Currently the most preferred search engine is Google and its every online business’s dream to rank number 1 on Google.
How SEO Works?
SEO can be split into two categories: on page SEO and off page SEO, both which are two very crucial elements for any website to get rank well and get organic traffic.
How to do SEO for small business?
Let us now go over the steps on the steps that we need to SEO your website in order for searchers to find your website interesting enough to click and for search engine crawlers to find your website relevant to the searchers query.
The first step would be to find most relevant keywords and keywords phrases. Once you have chosen the key terms the next step would be to include these key terms on the headlines, titles, meta descriptions and to the content on the page. However, please do not do keyword stuffing; adding the same keyword on a page will look unnatural and most importantly annoy your users.
Write relevant content
SEO and content marketing work hand in hand. SEO is about writing unique original content and content marketing provides the needed content for SEO. Male sure your pages have no duplicate content and its servers the searchers query. Use terms used by your readers and entice them spend more time in your side resulting in a goal conversion.
Build a great website
User experience is an important factor that will affect your ranking indirectly in many ways therefore, design a website that is easy to navigate and pleasing to the eye. Having a responsive website is a must as the number of mobile searches are on a rise. Also make sure you pages are mobile friendly.
Keep your URL SEO friendly
Use your keywords on your URLs and avoid using many numbers and punctuation marks which will look spammy and prevent users from clicking your site.
Write Unique titles and meta descriptions
Every page should have unique titles and meta descriptions. They should also contain your keywords. Titles tell users and search engine spiders what your page is about. Meta description gives extra information which appears on search results that will a user reads. A good meta description should entice a user to click on your page.
Use keywords as anchor text
Avoid using “click here” as anchor text as it does nothing for your page. Use keywords as anchor text as this gives crawlers what your linked page is about and help your linked page to rank for that keyword.
Get external links
A very important ranking signal for a website is the number of backlinks coming from high authority domain. This tend to be the hardest task for small business owners. Work on getting external links that are natural and from related domain. Do not resort to black hat SEO which get you low quality links from spammy sites which can cause your website to be de-indexed by Google.
Stay Committed to learning SEO
Read and update yourself with SEO as it is an evolving industry. Watch videos, read latest articles and news to keep yourself ahead. It is important that you learn about Google algorithm updates and stay connected to SEO gurus.
The above are some basic SEO strategies for small and local business if you need more advice please contact us for a free consultation.