SEO Strategies For Small Business During Covid


SEO Strategies For Small Business During Covid

Covid-19 has affected many small businesses and brought in uncertainties to many but this is no time to slow down your online presence. The lockdown had made people turn into online shoppers and with more time in their hands more people are using online services. Many business have seen traffic triple to their websites due to the lockdown. So if you have not focussed your efforts on digital marketing and SEO maybe it’s the right time to focus on it now.

Steps to Take:

  1. Increase Online visibility
  2. Start Email Marketing
  3. Create Relevant Content
  4. Provide Discounts and Offers
  5. Improve or Create a Good Website

If you have not put any efforts on the above its time to start on it right away as the pandemic is not going to end any time soon. Small businesses are often restricted with limited budget and hiring an SEO can be too ambitious for now. However, bearing the crisis in mind we want to do out bid to help small businesses so we at Brown Elephant are providing one hour free consultation and audit to help to increase your online visibility and share some strategies that will help you grow your business.

For details please email us brownelephant.uk@gmail.com

Small Business SEO Checklist for 2020

SEO Checklist for all small businesses and starts up to learn how to implement good SEO strategies to help rank your websites better on search engines.

Small Business SEO Checklist for 2020

SEO is a puzzle for many companies especially for smaller companies with limited resource, time and budget it can be very complicated. However, if you have follow the checklist below, you get higher ranking, more traffic to your website which will generate more leads and sales.

Create account onGoogle Search Console (GSC), Google Analytics and Google+

Having a Google account is a must for any business and it’s the no.1 priority for it helps your website as Google provides many tools and advise that will help you to optimise your website. To know how to set up GSC please read https://moz.com/blog/a-beginners-guide-to-the-google-search-console

Research your audience and target markets

For SEO one of the key areas to focus on is research. A good research is the backbone for all your SEO strategy.

  • It’s very important to know who your customers are. How, why, where and when your target would want your service?
  • Do they use mobile or desktop or other devices to search for your service?

The above information will be useful for your keyword research and set the tone for your content marketing efforts.

Make a list of keywords

Next step will be to use Google keyword tool and other free keyword tools online to help you research the best keywords that you need to optimise. This process is one of the most crucial process for any business as targeting the wrong keywords might not bring in any traffic or might result in high bounce rate which will not convert or bring in any sales. Please read the following the link https://backlinko.com/google-keyword-planner to know how to use Google keyword planner.

Optimise your pages with keywords

It’s now time to use the list of keywords on your website. The first point to keep in mind is to write for users. Do not stuff your content with same keywords which will look spammy which will put off users from reading your content. Instead use keyword variations and long keyword phrases which will look natural. Most importantly make sure you pages answers and informs the user’s query.

For more information on how and where to optimise keywords please click the following link https://tourismeschool.com/where-to-place-seo-keywords-in-your-website/

Use unique key words on each pages

Often many small business owners without any SEO experience have the same list of keywords on every page- this is a called keyword cannibalization . One SEO rule is to target unique keywords and phrases on each pages.

Create Google My Business account

Google my business (GMB) is a free tool that helps you to connect with your customers on search results and maps. Getting your business listed on GMB is very useful for small business that target local customers.

Use trust signals on your website

Trust signals refers features found in your website that creates trust in the mind of your user. Building customer trust is an important factor for any business and its crucial factor that transforms a user to a buyer.There are many different types of trust signals however the first and easiest strategy for small business and start-ups to create trust signals are to include all the pages listed below on their website.

  • About page
  • Contact page
  • Privacy Policy
  • Terms of Service
  • Testimonial

 

Check site speed

Loading time is another important ranking factor. The Google speed update has mentioned that it will use mobile page speed as a ranking factor for mobile searcher results. With more search queries now performed by mobile users it will be a good idea to optimise you page speed for mobile users too. You can use Google page speed tool to check you page speed.

Get links from websites

Getting links for website can be a daunting experience especially for small businesses without any SEO background. It takes time and effort to build good backlinks to a website and SEOs spend a lot of their time trying to get good backlinks as it is one of the most important ranking factors that Google uses to rank your site. The more good quality links a website has the higher it will rank. There are several ways to get good links for your website. Look at the video below for link building ideas: https://www.youtube.com/watch?v=759heZUsjsA

Check for technical errors

Having a perfectly designed website with great content alone isn’t the only element that will help a website rank. Having the site indexed and crawled is the life line for any website. This aspect of SEO is referred to as technical SEO may seem complexed for small businesses. Technical SEO refers to the process of making a website to appear on search engines so that all your pages are crawled and indexed without any issues.  Often many small business owners hire a local SEO agency to handle the technical SEO however, it’s useful to know the elements of technical SEO. For more information on technical SEO please read the following link: https://www.semrush.com/blog/learning-technical-seo/

Why Is Content Marketing Important for Startups?

Why is content marketing important for start-ups? Learn more about how start up can get traffic and increase their leads using content marketing.

Why Content Marketing is Essential for Every Start-ups

 

What is content marketing?

Content marketing is a strategic approach that is focussed in creating relevant articles/ research/ blogs that are consistent and relevant to the field of the company. The main goal is to attract users and retain them to your website which will increase leads and conversions.

How can content marketing help start-up?

Effective content marketing attracts organic traffic for your website generates organic traffic which have proven to give more effective results and conversion. A successful content marketing strategy will help you to interact, engage and turn your target audience to your customers. Most importantly it helps to create brand awareness.

What is needed to create good content?

This is the most challenging part of content marketing. Firstly look your competitors who are ranking well. Analyse the types of contents that are ranking well. Conduct research on what content is relevant to your users which will attract them to your business. Do keyword research and plan your topic ideas. Combine relevant statistic and data to support your content from reliable sources to create a ground breaking story that will attract traffic.

How can we measure success from content marketing?

Measuring the success of a content is as important as writing a content. One way is to use Google Analytics. Set up goals and track your conversion rates.  Check your traffic for each page and this will allow you to see which page receives most traffic and this will allow you optimise pages that has less traffic. Looking at engagement time shows how long your page attracts user to the specific content. Social shares is another way to see if your content is going viral.

How much time should I spend on content marketing?

Most SEO agencies spent more than 60% of their time creating good content for their clients as a great content is the source that will bring in the desired traffic to your website. Therefore, it’s good to have a blog page on your website and write about topics that will be of interest to your target.

Should I hire a content marketing agency?

The simple answer is – YES.

Let’s be honest, not all of us are great writers or have the time, resource and expertise to conduct research and write great articles. Many freelance writers and local SEO agencies provide affordable content marketing services which can be a good alternative for start-ups who don’t have the resources to hire an in-house SEO. Apart from creating quality content the trained SEOs will also have access to many tools that can measure the success of the contents and give you valuable ideas to grow your business.

To learn more about how content marketing can help boost your traffic and increase brand awareness please contact us.

SEO Strategies for Small Business

Find how SEO strategies can help small business to increase traffic and increase ROI. Follow this simple and easy steps and get closer to ranking number 1 on Google.

Best SEO Strategies for Small Business

Small businesses are now more aware of the essential need to implement search engine optimisation (SEO) to help them rank and convert better. For business owners SEO can be a puzzle. With so much information online one can be lost and misled.

What is SEO?

SEO is an abbreviation for Search Engine Optimisation, it involves the various process of helping a website rank on the first page of search engines to get will attract online users to click on your website in order to gain organic traffic. Currently the most preferred search engine is Google and its every online business’s dream to rank number 1 on Google.

How SEO Works?

SEO can be split into two categories: on page SEO and off page SEO, both which are two very crucial elements for any website to get rank well and get organic traffic.

How to do SEO for small business?

Let us now go over the steps on the steps that we need to SEO your website in order for searchers to find your website interesting enough to click and for search engine crawlers to find your website relevant to the searchers query.

Keyword research

The first step would be to find most relevant keywords and keywords phrases. Once you have chosen the key terms the next step would be to include these key terms on the headlines, titles, meta descriptions and to the content on the page. However, please do not do keyword stuffing; adding the same keyword on a page will look unnatural and most importantly annoy your users.

Write relevant content

SEO and content marketing work hand in hand. SEO is about writing unique original content and content marketing provides the needed content for SEO. Male sure your pages have no duplicate content and its servers the searchers query. Use terms used by your readers and entice them spend more time in your side resulting in a goal conversion.

Build a great website

User experience is an important factor that will affect your ranking indirectly in many ways therefore, design a website that is easy to navigate and pleasing to the eye. Having a responsive website is a must as the number of mobile searches are on a rise. Also make sure you pages are mobile friendly.

Keep your URL SEO friendly

Use your keywords on your URLs and avoid using many numbers and punctuation marks which will look spammy and prevent users from clicking your site.

Write Unique titles and meta descriptions

Every page should have unique titles and meta descriptions. They should also contain your keywords. Titles tell users and search engine spiders what your page is about. Meta description gives extra information which appears on search results that will a user reads. A good meta description should entice a user to click on your page.

Use keywords as anchor text 

Avoid using “click here” as anchor text as it does nothing for your page. Use keywords as anchor text as this gives crawlers what your linked page is about and help your linked page to rank for that keyword.

Get external links

A very important ranking signal for a website is the number of backlinks coming from high authority domain. This tend to be the hardest task for small business owners. Work on getting external links that are natural and from related domain. Do not resort to black hat SEO which get you low quality links from spammy sites which can cause your website to be de-indexed by Google.

Stay Committed to learning SEO

Read and update yourself with SEO as it is an evolving industry. Watch videos, read latest articles and news to keep yourself ahead. It is important that you learn about Google algorithm updates and stay connected to SEO gurus.

The above are some basic SEO strategies for small and local business if you need more advice please contact us for a free consultation.