Small Business SEO Checklist for 2020

SEO Checklist for all small businesses and starts up to learn how to implement good SEO strategies to help rank your websites better on search engines.

Small Business SEO Checklist for 2020

SEO is a puzzle for many companies especially for smaller companies with limited resource, time and budget it can be very complicated. However, if you have follow the checklist below, you get higher ranking, more traffic to your website which will generate more leads and sales.

Create account onGoogle Search Console (GSC), Google Analytics and Google+

Having a Google account is a must for any business and it’s the no.1 priority for it helps your website as Google provides many tools and advise that will help you to optimise your website. To know how to set up GSC please read https://moz.com/blog/a-beginners-guide-to-the-google-search-console

Research your audience and target markets

For SEO one of the key areas to focus on is research. A good research is the backbone for all your SEO strategy.

  • It’s very important to know who your customers are. How, why, where and when your target would want your service?
  • Do they use mobile or desktop or other devices to search for your service?

The above information will be useful for your keyword research and set the tone for your content marketing efforts.

Make a list of keywords

Next step will be to use Google keyword tool and other free keyword tools online to help you research the best keywords that you need to optimise. This process is one of the most crucial process for any business as targeting the wrong keywords might not bring in any traffic or might result in high bounce rate which will not convert or bring in any sales. Please read the following the link https://backlinko.com/google-keyword-planner to know how to use Google keyword planner.

Optimise your pages with keywords

It’s now time to use the list of keywords on your website. The first point to keep in mind is to write for users. Do not stuff your content with same keywords which will look spammy which will put off users from reading your content. Instead use keyword variations and long keyword phrases which will look natural. Most importantly make sure you pages answers and informs the user’s query.

For more information on how and where to optimise keywords please click the following link https://tourismeschool.com/where-to-place-seo-keywords-in-your-website/

Use unique key words on each pages

Often many small business owners without any SEO experience have the same list of keywords on every page- this is a called keyword cannibalization . One SEO rule is to target unique keywords and phrases on each pages.

Create Google My Business account

Google my business (GMB) is a free tool that helps you to connect with your customers on search results and maps. Getting your business listed on GMB is very useful for small business that target local customers.

Use trust signals on your website

Trust signals refers features found in your website that creates trust in the mind of your user. Building customer trust is an important factor for any business and its crucial factor that transforms a user to a buyer.There are many different types of trust signals however the first and easiest strategy for small business and start-ups to create trust signals are to include all the pages listed below on their website.

  • About page
  • Contact page
  • Privacy Policy
  • Terms of Service
  • Testimonial

 

Check site speed

Loading time is another important ranking factor. The Google speed update has mentioned that it will use mobile page speed as a ranking factor for mobile searcher results. With more search queries now performed by mobile users it will be a good idea to optimise you page speed for mobile users too. You can use Google page speed tool to check you page speed.

Get links from websites

Getting links for website can be a daunting experience especially for small businesses without any SEO background. It takes time and effort to build good backlinks to a website and SEOs spend a lot of their time trying to get good backlinks as it is one of the most important ranking factors that Google uses to rank your site. The more good quality links a website has the higher it will rank. There are several ways to get good links for your website. Look at the video below for link building ideas: https://www.youtube.com/watch?v=759heZUsjsA

Check for technical errors

Having a perfectly designed website with great content alone isn’t the only element that will help a website rank. Having the site indexed and crawled is the life line for any website. This aspect of SEO is referred to as technical SEO may seem complexed for small businesses. Technical SEO refers to the process of making a website to appear on search engines so that all your pages are crawled and indexed without any issues.  Often many small business owners hire a local SEO agency to handle the technical SEO however, it’s useful to know the elements of technical SEO. For more information on technical SEO please read the following link: https://www.semrush.com/blog/learning-technical-seo/

SEO Strategies for Small Business

Find how SEO strategies can help small business to increase traffic and increase ROI. Follow this simple and easy steps and get closer to ranking number 1 on Google.

Best SEO Strategies for Small Business

Small businesses are now more aware of the essential need to implement search engine optimisation (SEO) to help them rank and convert better. For business owners SEO can be a puzzle. With so much information online one can be lost and misled.

What is SEO?

SEO is an abbreviation for Search Engine Optimisation, it involves the various process of helping a website rank on the first page of search engines to get will attract online users to click on your website in order to gain organic traffic. Currently the most preferred search engine is Google and its every online business’s dream to rank number 1 on Google.

How SEO Works?

SEO can be split into two categories: on page SEO and off page SEO, both which are two very crucial elements for any website to get rank well and get organic traffic.

How to do SEO for small business?

Let us now go over the steps on the steps that we need to SEO your website in order for searchers to find your website interesting enough to click and for search engine crawlers to find your website relevant to the searchers query.

Keyword research

The first step would be to find most relevant keywords and keywords phrases. Once you have chosen the key terms the next step would be to include these key terms on the headlines, titles, meta descriptions and to the content on the page. However, please do not do keyword stuffing; adding the same keyword on a page will look unnatural and most importantly annoy your users.

Write relevant content

SEO and content marketing work hand in hand. SEO is about writing unique original content and content marketing provides the needed content for SEO. Male sure your pages have no duplicate content and its servers the searchers query. Use terms used by your readers and entice them spend more time in your side resulting in a goal conversion.

Build a great website

User experience is an important factor that will affect your ranking indirectly in many ways therefore, design a website that is easy to navigate and pleasing to the eye. Having a responsive website is a must as the number of mobile searches are on a rise. Also make sure you pages are mobile friendly.

Keep your URL SEO friendly

Use your keywords on your URLs and avoid using many numbers and punctuation marks which will look spammy and prevent users from clicking your site.

Write Unique titles and meta descriptions

Every page should have unique titles and meta descriptions. They should also contain your keywords. Titles tell users and search engine spiders what your page is about. Meta description gives extra information which appears on search results that will a user reads. A good meta description should entice a user to click on your page.

Use keywords as anchor text 

Avoid using “click here” as anchor text as it does nothing for your page. Use keywords as anchor text as this gives crawlers what your linked page is about and help your linked page to rank for that keyword.

Get external links

A very important ranking signal for a website is the number of backlinks coming from high authority domain. This tend to be the hardest task for small business owners. Work on getting external links that are natural and from related domain. Do not resort to black hat SEO which get you low quality links from spammy sites which can cause your website to be de-indexed by Google.

Stay Committed to learning SEO

Read and update yourself with SEO as it is an evolving industry. Watch videos, read latest articles and news to keep yourself ahead. It is important that you learn about Google algorithm updates and stay connected to SEO gurus.

The above are some basic SEO strategies for small and local business if you need more advice please contact us for a free consultation.