SEO Checklist for all small businesses and starts up to learn how to implement good SEO strategies to help rank your websites better on search engines.
Small Business SEO Checklist for 2020
SEO is a puzzle for many companies especially for smaller companies with limited resource, time and budget it can be very complicated. However, if you have follow the checklist below, you get higher ranking, more traffic to your website which will generate more leads and sales.
Create account onGoogle Search Console (GSC), Google Analytics and Google+
Having a Google account is a must for any business and it’s the no.1 priority for it helps your website as Google provides many tools and advise that will help you to optimise your website. To know how to set up GSC please read https://moz.com/blog/a-beginners-guide-to-the-google-search-console
Research your audience and target markets
For SEO one of the key areas to focus on is research. A good research is the backbone for all your SEO strategy.
- It’s very important to know who your customers are. How, why, where and when your target would want your service?
- Do they use mobile or desktop or other devices to search for your service?
The above information will be useful for your keyword research and set the tone for your content marketing efforts.
Make a list of keywords
Next step will be to use Google keyword tool and other free keyword tools online to help you research the best keywords that you need to optimise. This process is one of the most crucial process for any business as targeting the wrong keywords might not bring in any traffic or might result in high bounce rate which will not convert or bring in any sales. Please read the following the link https://backlinko.com/google-keyword-planner to know how to use Google keyword planner.
Optimise your pages with keywords
It’s now time to use the list of keywords on your website. The first point to keep in mind is to write for users. Do not stuff your content with same keywords which will look spammy which will put off users from reading your content. Instead use keyword variations and long keyword phrases which will look natural. Most importantly make sure you pages answers and informs the user’s query.
For more information on how and where to optimise keywords please click the following link https://tourismeschool.com/where-to-place-seo-keywords-in-your-website/
Use unique key words on each pages
Often many small business owners without any SEO experience have the same list of keywords on every page- this is a called keyword cannibalization . One SEO rule is to target unique keywords and phrases on each pages.
Create Google My Business account
Google my business (GMB) is a free tool that helps you to connect with your customers on search results and maps. Getting your business listed on GMB is very useful for small business that target local customers.
Use trust signals on your website
Trust signals refers features found in your website that creates trust in the mind of your user. Building customer trust is an important factor for any business and its crucial factor that transforms a user to a buyer.There are many different types of trust signals however the first and easiest strategy for small business and start-ups to create trust signals are to include all the pages listed below on their website.
- About page
- Contact page
- Terms of Service
Check site speed
Loading time is another important ranking factor. The Google speed update has mentioned that it will use mobile page speed as a ranking factor for mobile searcher results. With more search queries now performed by mobile users it will be a good idea to optimise you page speed for mobile users too. You can use Google page speed tool to check you page speed.
Get links from websites
Getting links for website can be a daunting experience especially for small businesses without any SEO background. It takes time and effort to build good backlinks to a website and SEOs spend a lot of their time trying to get good backlinks as it is one of the most important ranking factors that Google uses to rank your site. The more good quality links a website has the higher it will rank. There are several ways to get good links for your website. Look at the video below for link building ideas: https://www.youtube.com/watch?v=759heZUsjsA
Check for technical errors
Having a perfectly designed website with great content alone isn’t the only element that will help a website rank. Having the site indexed and crawled is the life line for any website. This aspect of SEO is referred to as technical SEO may seem complexed for small businesses. Technical SEO refers to the process of making a website to appear on search engines so that all your pages are crawled and indexed without any issues. Often many small business owners hire a local SEO agency to handle the technical SEO however, it’s useful to know the elements of technical SEO. For more information on technical SEO please read the following link: https://www.semrush.com/blog/learning-technical-seo/